Basic

The process of getting external pages to link to a page on your website. 

Word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image.

HTML code that specifies the title of a certain web page. It appears at the top left corner of your browser when you visit a web page. In coding, the meta title is embedded at the header of a web [...]

HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta [...]

Data that describes other data. Meta is a prefix that in most information technology usages means “an underlying definition or description.” Metadata summarizes basic information [...]

Refers to the position at which a particular site appears in the results of a search engine query. A site is said to have a high ranking when it appears at or near the top of the list of results.