Basic

The standard type of ad that allows an advertiser which will include a headline, descriptive test below, and a destination URL.

The ratio of money earned or lost on the total investment relative to the amount of money the advertiser has invested into their advertising.

The dollar amount an advertiser pays the search engines and other publishers a lead to be generated by the advertisement. It is also known as Cost-Per-Acquisition.

A word or phrase that the advertiser uses to target and display their ads in the sponsored search results.

Set of ad groups that share a budget, location targeting, and other settings.

Dollar amount set for each ad campaign to specify how much on average an advertiser would like to spend each day. Example: The advertiser decides they would like to budget $500 a month. The [...]

Percent of people who have entered a website through an ad, but leave the site without visiting any other pages on the site.

The maximum amount an advertiser is willing to pay for a click on a particular searched keyword.

The average amount that an advertiser has been charged for a click on each ad. It is calculated by dividing the total cost of clicks by the total number of clicks that occurred.

The percentage in which a click to the advertiser’s website through an ad results in a conversion or desired action. This is calculated by dividing the total amount of conversions by total clicks.