Basic

An action or event that has taken place by an interested website visitor. This can be a phone call, a contact form submission, or a purchase made.

Percentage of people who see the advertiser’s ad and then physically click on the ad to visit the advertiser’s website. This is calculated by dividing the total amount of impressions by total [...]

Registers when anyone clicks on the advertiser’s ads. Also known as a visit.

Amount of times a campaign’s ad is shown / Number of people who see a campaign’s ad

Type of internet advertising that is used to direct traffic to a particular website or landing page in which an advertiser pays a publisher (search engines or a network of websites) when the ad [...]