Keyword Match Types

Keyword setting that allows ads to show only when someone’s search includes the exact phrase of your keyword or close variations of the specific keyword phrase. Ex: Phrase Match Keyword Being [...]

Contains the exact keyword and/ or phrase being targeted. This is the most specific type of match type. Ex: Broad Match Keyword Being Targeted: women’s hats, Example Search: women’s hat

Contains the modified term or close variations of the keyword, but not synonyms. This can also be in any order. An advertiser uses the plus sign (+) for this keyword match type. Broad Match [...]

An ad may show if the person’s search term contains the keyword that the advertiser is targeting. This can be in any order and can include other terms around it. This allows the advertiser to [...]

These are matching option features that allows the advertiser to control when their ads will trigger for specific search queries.