PPC

An optimization feature that allows the advertiser to adjust when ads are running on all publishers. Example: You only want to run your ads during normal business hours. This can be done using [...]

An added feature to a display ad, where the advertiser can display their phone number within the ad. This allows a customer to call the advertiser without going to their website.

Setting that allows an advertiser to control which hours and days certain ads will appear. This can be done by targeting periods of time where the ads are expected to be more successful.

A value that determines the ad’s position based on the auction developed by search engines. This happens behind the scenes during each keyword search.

The order in which an ad appears on a page in relation to the other paid ads it is competing with. Example: If your ad’s position says “1” this means that your ad is display first on the page.

How the campaign is organized through a set of keywords, ads, and bids. Each campaign is made up of one or more ad groups.

Additional information or incentives that increase the chances that users will click on ads. This can include the advertisers business address, phone numbers, site links from website, or specific [...]

The standard type of ad that allows an advertiser which will include a headline, descriptive test below, and a destination URL.

The ratio of money earned or lost on the total investment relative to the amount of money the advertiser has invested into their advertising.

The dollar amount an advertiser pays the search engines and other publishers a lead to be generated by the advertisement. It is also known as Cost-Per-Acquisition.